There are many elements that affect the positioning and the overall value of your restaurant. Management, marketing, technology, customers, Hygiene, menu, and food quality are examples of key factors that have a great impact on your restaurant. In this post, we offer you some modern-day tips that would help you utilize these elements to take your restaurant business to the next level.
Keep your Menu Balanced and Fresh
Your menu can literally make or break your restaurant, and it’s not a thing to take for granted and work on one time then forget about. You have to keep your menu fresh and bring something new to the table, maybe through introducing a new signature dish.
Also, you can actually keep your menu fresh by removing dishes not just adding. Matter of fact, according to experts, the best theory to follow when deciding on your menu is the “Paradox of Choice,” which indicates that the more options you offer, the more your customers will get confused, and the higher the probability of them ordering the same thing. So the best way to do it is to keep it balanced and fresh.
Support your Staff
Don’t go all “Gordon Ramsay” on your staff. The closer you get to them the better results you will obtain. Working in a restaurant is one of the most hectic jobs out there, and the human factor is crucial to any restaurant’s success. Be supportive and understanding, and just consider the fact that the customer might not be right all the time.
Show Off your Hygiene Standard
Food Hygiene is not up for discussion here, because what’s a restaurant without food hygiene, right? However, customers aren’t really allowed in the kitchen to see for themselves; so there are other hygiene aspects that you could parade to make your customers feel more at ease. For instance, having a clean bathroom that smells good all the time will serve as an indication of the overall hygiene of your restaurant. Same goes for your silverware, furniture, floor, etc.
Digital Marketing is a Winner
It’s all about digital and social media marketing nowadays. Social media and digital marketing is a very cost efficient way of marketing your business. Social media platforms will help you open a conversation with your customers and check for their feedback, in addition to sharing pictures of your dishes and posting your special offers for your customers to see.
Wifi Marketing Goes a Long Way
Having a free wifi network would add a great value to your customers’ experience. Through wifi marketing, you’ll be able to boost your online presence and collect accurate data about your demographics, which will in return help you design more personalized offers that fit your visitors.
You can learn more about Aurora’s Fusion Wifi right here.
A POS Dashboard Will Make your Life Easier
Installing a POS system will directly improve your restaurant management, and help you keep up with inventory, cash, and sales, in addition to collecting customer data based on which you can build loyalty programs, like earned points systems, all through one simple user-friendly POS Dashboard.
You can learn more about our All-in-one Point of Sale here.