Do you have a website for your business? Do you get all the possible benefits from this website?
Few years back, the forwards-thinking business owners realized that having websites for their businesses will be a profitable marketing opportunity. This encouraged them to build their websites and host them. When they finished doing that, all was done regarding the website issue.
Nowadays, things have become more difficult and more complicated. It is no more just about having a website for your business. The internet has become overpopulated and is continuously changing. So if you aren’t able to show and draw targeted traffic to your website, it will not fulfill the expected contribution to your business’s success and growth. This means that building a website is not the only job. What do you need to have?
What you really need after this is to manage your website or have someone manage your website for you. But what do we mean by website management?
Meaning of website management
Website management is all the multiple tasks involved in the administration and control of the hardware and software used in the Web. This is done by performing all the tasks necessary to keep a website up-to-date and in good working order so that it works and shows up correctly with the latest web browsers and mobile devices. It includes hosting, monitoring, verification that all contained links are active, maintenance, and so on.
So Website management entails a number of different services that are combined together to keep you website running without having to worry about it.
The duties and responsibilities of website management include:
1. Ensuring the website functionality and SEO availability continuously.
2. Performing regular software updates.
3. Ensuring the website’s security and keeping it up to date. This includes setting up good firewalls to block hacker as well as performing regular malware scans.
4. Monitoring, assessing and reporting the website performance.
Have you ever heard about Social WiFi? Did you ever think how it may benefit your customers and your business?
Social WiFi refers to WiFi hotspots that allows visitors to logon to the internet using their social media accounts. This is of course much easier than asking the staff for the internet password.
It is obvious that the major benefit for your customers is obtaining free and easy access to the internet during their stay at your place. Thus it can be used at restaurants, coffee shops, car dealers, beauty salons or any other hospitality business. It can be also used any business where there may be some waiting period for the customers.
But how will your business benefit from this social WiFi?
Benefits of Social WiFi
1- Performing in-depth analysis:
When your customers login to your WiFi once, they will login to WiFi automatically when they return back. This will allow you to make your analysis and know who your customers are and the frequency of their visits.
2- Increasing engagement on your social media:
You can ask your customers to like your social media pages when logging to your WiFi. This will increase the reach of your page. Then by posting interesting content, you will be able to engage your customers and make them share your page with their friends.
3- Engaging in loyalty programs:
You can ask them sign to a loyalty program easily using their social media account. They can get discount coupons through this program; or you might encourage them to rate your products and services.
4- Building valuable relationships:
You will be able to get your customers’ Facebook accounts and emails which allows you to build long-lasting and valuable relationship. For example, you can send them exclusive offers and newsletters. This means that you have opened an ongoing communication channel with your customers.
5- Generating customized mailing lists:
By collecting the demographic data of your customers, you will be able to create targeted mailing lists according to the demographical data that you have.
As Stacy Deprey-Purper, author of the ebook #1 Social WiFi Marketing Tool says, “For the first time in history, brick-and-mortar businesses can obtain greater data than their online counterparts. Once you capture your customer’s information, you have an opportunity to immediately message them via email or text and positively impact your bottom line and enhance their customer experience through information or special offers. The best part for the consumer is there are no apps to have to download or cumbersome login experiences.”
You would think that with the fast-paced technological advancement, and with the digital world dominating our lives nowadays, only few will resort to help desk; well, think again! Actually, the number of employees reporting to help desks nowadays is increasing, which of course adds pressure to help desks’ specialists. Here are some tips for IT managers and Help Desk specialists on better management of Help Desk requests.
Reduce Direct Calls
Use a screening/filtration approach to reduce the direct calls directed to your help desk. Automate the process through using questionnaires or any type of form that a user fills in. They help describe the technical issue they are facing in details, and once they are done they get a ticket number, through which they can follow up on the process.
List Recurring Issues
When you find a certain issue recurring, take note, and by the end of each month, look at your list; it might guide you towards a general problem you need to take care of, like a software glitch for instance. So this way you’ll improve your help desk service as a whole and stay updated with urgent matters.
Moreover, keeping track of your recurring issues will give you guidance with regards to your automation process. For instance, if you find the majority asking you for a password reset, then you’ll know that you should automate the process of password reset so that users can do it on their own.
Educate and Train
Dedicating time for educating and training users might not be directly related to your specialty, but we guarantee it’ll pay off at the end. Offer users tutorials on how to solve certain issues. Also, it’s essential you offer users frequent training sessions on new software and systems; this will reduce the requests directed to your help desk magnificently.
Set Time Frames
Setting time frames for problem-solving will help you stay on the top of your help desk requests regardless how many your receive. Allocate certain time for solving issues beyond which you’ll reinstall the software or reformat the system.